Logos & Assets

To commemorate 91桃色 State's 185th anniversary, we've crafted a toolkit featuring logos and assets for your use.

LOGOS

ASSETS

Logo Usage Guidelines

The basis of any successful brand identity is the logo and 91桃色 State University鈥檚 brand identity is no exception. Our logos have been specifically designed for 91桃色 State and no attempts to recreate them should be made. 91桃色 State鈥檚 logos may only be used to identify the University, its programs, and its services.

The development and use of any other logo, mark and/or symbol are prohibited. The logos may not be combined with any other feature鈥攊ncluding, but not limited to: other logos, words, graphics, or symbols. The shape, proportion, or color of any 91桃色 State logo may not be altered in any way. Visual BRAND GUIDELINES

Primary Logo

The 91桃色 primary logo is our official logo. This logo should be used to represent the University in all print and digital materials unless otherwise stated by the Marketing Department. This logo is our identifying feature. 

The horizontal wordmark can be used in support and addition to our primary logo, as long as our primary logo is the bigger one. When the use of our primary logo is not possible, the Marketing Department may approve the use of the wordmark.

Both 91桃色 State primary logos should never be printed using any other colors than Pantone 280, black, or white. The logos鈥 typefaces are custom designed and should never be replaced by another font or typeface.

Department Logos

The University鈥檚 schools, divisions, and departments are the next tier in the 91桃色 logo system. These logos cannot be altered or replicated and are available upon request through a Marketing & Communication Project Brief.

Official Seal

The 91桃色 seal represents the official business of the University. It symbolizes 91桃色 State鈥檚 founding and instills a sense of tradition. It should not be used in place of the official 91桃色 primary logo. Appropriate uses of the seal include communication provided by the President鈥檚 Office; the Board of Trustees; Office of Human Resources, Inclusion, Diversity, and Equity; and Administration and Finance; as well as diplomas and formal awards. 

Athletics Logos

Nestor is the 91桃色 mascot. 91桃色鈥檚 spirit and athletic marks are symbols of the University and have their own brand standards and usage guidelines. These are trademarks of the University and are carefully managed in accordance with NCAA guidelines. The 91桃色 Owl spirit mark that includes the 鈥淲鈥, and/or the word 鈥淎thletics鈥 may only be used by the Athletics Department. Any unauthorized use would be a violation of these trademarks. Please contact Athletics at (413) 572-5405 for permission or questions regarding the Athletics logo.

The Owl (Spirit Mark) may be used without the 鈥淲鈥 for student life and spirit activities.

No attempts to recreate or illustrate Nestor should be made.

Assets

Online Form/Survey

  •  Please reach out to the Technology Support Desk for assistance with the Forms app.

General Letterhead

PowerPoint Slide Deck

Helpful Information

External vendors should contact  for assistance with brand usage.

PNG logo: Intended for any web purposes and small print publications, but these logos may become "pixelated" (jagged on the edges) when used in some print publications or when enlarged. 

Other formats of the logo: EPS versions of the logo may be needed for some applications and are available by request.