The BFA in Graphic Design prepares students for diverse careers in various fields of graphic design. The program emphasizes professional development, equipping students with industry-related terminology and hands-on experience using industry equipment. Students develop strong communication skills to discuss visual arts theory critically and analyze designs both individually and collaboratively. They master current digital technologies creatively, integrating aesthetic and technical aspects of studio arts. Through courses in art history and non-Western art, students contextualize their ideas within broader art history frameworks, demonstrating visual literacy and intelligence in their field.
Bachelor of Fine Arts in Graphic Design, BFA
Empower Your Creativity with the BFA in Graphic Design: Mastering Visual Communication and Innovation
Program Highlights
- Gain hands-on experience to enhance job market competitiveness
- Find your creative voice, harness visual communication power, and graduate with enhanced artistic skills
- Explore careers in the diverse fields of visual design
Discover your path in graphic design.
Explore our BFA program today.
Unleash your creativity and master visual communication.
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Flexible Learning Modalities
The Graphic Design program offers traditional in-person, remote synchronous, and online classes, accommodating diverse learning styles. Day and evening class options prepare students for client-based interactions in their future careers.
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Comprehensive Curriculum
Gain expertise in both traditional print media and digital media, including UX/UI and animation. A mandatory Graphic Design Capstone and diverse internship opportunities provide practical experience crucial for professional success.
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Integration of Theory and Practice
Students collaborate with off-campus and on-campus clients in courses like Graphic Design 3, focusing on real-world design challenges. Develop competencies in user experience, typography, and graphic design theory, supported by rigorous coursework in art history and studio art.
Program Details
Program Mission
The Visual Arts Program is designed to develop the creative ability of students to enter professional visual arts careers. The curriculum fosters their aesthetic and historical knowledge of the visual arts.
We provide a comprehensive background in the visual arts program with an emphasis on both foundation and advanced studio courses. Students are oriented toward a career in graphic design, illustration, animation, studio art, and art history, or preparation for continued study at the graduate level.
The department’s professional visual arts program, as structured within the liberal arts, enables students to receive personal attention in small classes. Our goal is to encourage students to build an appropriate pathway for internships and future career opportunities.
Program Vision
To become a preeminent public visual art institution in Western Massachusetts that is accessible to all students in New England and eastern New York.
Learning Outcomes
- Developed capacity for critical, creative, investigative, and conceptual thinking.
- Ability to identify and solve visual and conceptual problems.
- Ability to present and communicate effectively, creatively, and critically across a range of form and media.
- Generate a personal focus and contribute an independent voice to the world.
- Be ready to work as professionals in art education; art history; design; fine arts; illustration and animation.
- Refer to the fullest range of historical and contemporary art and design sources from across cultures and time.
- Apply a wide range of research methods and technologies in gathering and analyzing information.
- Engage effectively in individual and/or collaborative approaches to work.
What Can You Do with a Bachelor of Fine Arts in Graphic Design?
A Bachelor of Fine Arts in Graphic Design equips students to pursue diverse careers in visual design. Industries and occupations where these skills are in demand include specialized design services, advertising, public relations, printing, architectural firms, engineering services, education (teaching at various levels), healthcare, scientific consulting, computer systems design, internet publishing, broadcasting, aerospace manufacturing, public transit, publishing, manufacturing, retail, and journalism.
Potential job titles include:
- Advertising and Marketing Graphic Designer
- Brand Designer
- Web and UX/UI Designer
- Creative Director
- Art Director
- Digital Media Designer
- Graphic Design Instructor
Ready to learn more?
Course Requirements
Get big school features with small school advantages. 
We offer high-quality academics, unique learning opportunities, and a gorgeous campus—and we have small classes, accessible faculty, and one-on-one support.
You'll join fellow motivated students ready to make the most of the college experience through active participation. Become part of a caring and committed community that understands and embraces the bridge between academic study and civic responsibility.
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Only 4-year state institution west of Boston to offer a BFA in Graphic Design
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High impact internship programs
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We offer marketing, entrepreneurship, and small business programs, along with film production and creative writing classes.
Passionate creators. Creative educators.
We are proud of the diverse group of professors who make up our Art Department. Our professors hold graduate degrees and are professional practitioners in their fields of study. You’ll learn from their unique perspectives as you develop your own point of view. The one-to-one support you’ll get from our faculty will help you increase your understanding of art, polish your technical skills and help you grow as a person.
Frequently Asked Questions
Do I have to submit SAT/ACT scores or an essay when I apply?
91ÌÒÉ« does not require an application essay, SAT and/or ACT scores, or letters of recommendation (except for special program admissions).    
All first-year applicants are reviewed for admission based on their high school record. First-year applicants must meet the established by the in order to qualify for admission to a state university.  
Learn more about the application process and admissions here.
How much does 91ÌÒÉ« cost?
91ÌÒÉ« offers a comprehensive university experience at an affordable cost—with many options for financial aid. Visit our Cost and Aid page to learn more.
Will I receive academic support?
We’re invested in your success. Whether you need a little help adjusting to college, study strategies, tutoring, or disability services, the team at the Academic Achievement Department is ready to help. Our mission is to provide you with the tools to explore academic opportunities as well as to plot strategies for continued growth.
Learn more about our student support services here.
Is a portfolio required?
Yes, if you have requested admission to the art major on your application form, applicants must successfully pass a portfolio review by the Art Department's faculty.
Are there scholarships available to art majors?
Several scholarships are available. Learn more on our available scholarships page.
PORTFOLIO REVIEW:
If you've requested admission to the Bachelor of Fine Arts in Graphic Design on your application form, applicants must successfully pass a portfolio review by the Art Department’s faculty.
Related Programs
Majors
- Art Degree (B.A.)
- Art Degree (B.A.), Animation Concentration
- Art Degree (B.A.), Art History Concentration
- Art Degree (B.A.), Fine Arts
- Art Degree, (B.A.) Visual Art Teacher Licensure Program
- Art Degree, (B.A.) Therapy Preparation Concentration
- Art Degree, (B.A) Illustration Concentration
Minors
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